Rooted in El Paso.

EL PASOIN FOCUSMountains. A star. A flowing line.

An original mark inspired by the Franklin Mountains, El Paso’s mountain star and the river landscape. The identity belongs to this publication and is not an official municipal seal.

A palette from the region

Typography

Manrope — clear, confident headings.
DM Sans — comfortable reading and interface text.
Georgia Italic — a restrained editorial accent.

Use the identity consistently

Keep clear space around the logo, preserve its proportions and use it on a contrasting surface. Do not redraw the mark, imply government endorsement or embed factual claims in decorative artwork.